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How to Make It in PR and Marketing: Getting Lost to Find Answers
CLEVELAND - “Go where others are not.” These words resonated with me as I got off the phone with Paul Roetzer, founder and president of PR 20/20, a Cleveland-based inbound marketing and public...
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Impossible Spells I’m Possible
To my own detriment, I tend to be a bit nostalgic sometimes. Lately I’ve been thinking about my distaste for conflict and others’ cynicism, disenfranchised perspectives. But as opposed to infantile...
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Why Jennifer Aniston and I Are Two Peas in a Pod (And Other Ramblings of a...
1. We both have Pieces of Flair, myself at Marc Glassman Inc. (I have 3 at my store, so I win); she in Office Space (arguably one of the top 10 movies of all time) 2. The Good Girl brilliantly …...
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Crisis Communications and PR: Fail Quickly, Fail Often and Inexpensively
CLEVELAND – Ever feel like you age a century within a week? That’s been my luxury of late, at the cusp of a new month for good measure. Stupid bunnies. Like my endearingly cantankerous friend Jim...
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TopRankMarketing features PR 2020′s New Leadership Series
CLEVELAND - Another Big thanks to paper.li‘s Top Rank Marketing for featuring fellow Baldwin-Wallace alum and PR colleague, Christina Capadona-Schmitz’s latest post in its section #PR. Capadona...
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Passion’s like Parenting: Yes, We’re Angry and Intense
CLEVELAND - I don’t know about you, but I forgot about Christmas/the holidays this year. Which, of course doesn’t seem possible given that the onslaught of ads, commercials and consumerism begins the...
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Orchard Fresh: When Brand Preservation Does More Damage than Good
TORONTO — Okay, I’m a bit stoked about this guys. From Australia to Toronto, the guest blog wayfaring with newly christened byronfernandez.com continues with my dude Tyler Orchard. You may have heard...
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